Of Business and Brands:

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Consider a startup or growing business aiming to establish a strong brand identity. There are several ways that a business can leverage online and media platforms to increase brand awareness . One sure way to establish a strong brand identity in your market is tapping into creative resources like IRIS Creative Projects Agency, that can help you communicate who you are and what you're about.

Businesses need effective marketing strategies to reach new customers. Just as GoPro built a community and advertised its product capabilities through its "Awards" campaign by leveraging user-generated content or Dove positively impacted its brand and the cultural landscape with its "Real Beauty" campaign by addressing real issues in beauty standards, your business can benefit from consistent and effective multimedia projects for marketing campaigns. 

GoPro: “Awards” Campaign

This campaign markets to content creators to submit their best GoPro videos, clips, and photos for a chance to be featured and paid .

The campaign offers various challenges like the Photo of the Day Challenge and the Be a HERO Challenge, targeting different types of content creators. The success of this campaign lies in its ability to build a community, inspire consumers, and advertise the high capabilities of the GoPro product .By incentivizing user-generated content, GoPro effectively leverages customer experiences to market their product

Dove: "Real Beauty" Campaign

Launched in 2004 by Unilever, this campaign aims to build self-confidence in women and children.

The initial campaign highlighted research showing that only a small percentage of women considered themselves beautiful. A key element was featuring real women instead of traditional models in their advertisements, promoting diverse body types and challenging harmful beauty industry standards. This campaign was successful because it used marketing to positively impact the cultural landscape, the beauty industry, and the lives of consumers by addressing a real social issue. The campaign continues today with initiatives like "The Dove Self-Esteem Project"

Key Take Aways for Success:

Invest in a strong visual identity: Your logo, colors, and overall design are the first impressions you make. Ensure they accurately reflect your brand and appeal to your target audience. 

Leverage multimedia resources for marketing: Consistent visuals and engaging video content can significantly enhance your marketing efforts, whether it's for attracting new customers through online channels or re-engaging old customers with compelling "We miss you" messages.

Tell your brand story effectively: Like the successful marketing campaigns highlighted earlier , focus on creating a narrative that resonates with your audience and connects with them emotionally.